I’m sitting here looking at my ConvertKit dashboard.
Last Sunday, I sent out an identical email – to two different segments of my list:
- Segment 1: People who have grabbed my 30-Minute Emails course. (i.e., “Buyers”)
- Segment 2: People who haven’t yet grabbed a copy of the course. (i.e., “Non-Buyers”)
And I noticed something wild.
The open rate of the buyers segment was 83% higher than that of the non-buyers segment.
Moreover, the click rate of the buyers segment was 6 times higher (!) than that of the non-buyers segment.
Here’s the raw data (the buyers are on the bottom):
What does this data tell us?
Buyers are more engaged than non-buyers. Which kind of makes sense, right? After all, buyers demonstrated their seriousness by pulling out their wallet.
So I recommend focusing on creating customers.
And not just because customers bring you income. But also because customers bring you greater attention, engagement, and loyalty. (Which results in more and more sales down the road.)
Anyway, if you want an easy way to “screen out” the most engaged users on your list, I recommend creating a simple front-end offer. And charge a small amount for it.
For example, when I first launched 30-Minute Emails, I only charged $1 for it. But perhaps you could charge 5, 10, or even 20 bux for your thing.
Heck, you could even do an experiment: take your existing freebie and start charging a small amount for it.
Bottom line? Focus on creating customers. There’s no better asset than a list of paying customers.
Talk soon,
Dylan