If you feel like you’re spinning your wheels with marketing…
Like the things you’re trying just aren’t working well enough…
And you’re getting fed up.
Then I urge you to take a critical look at your copy. The words that you use to persuade people to do business with you.
Why Copywriting Is Important:
No matter what medium you use to get your message out there (ads, blog content, etc.)—
Your copy does the selling.
Copy is salesmanship in print.
If you look back at old school print ads, you’ll notice how they often use columns of text with little graphics.
Like this old newspaper ad:
Why would they do this?
Why would famous advertising agencies pour huge sums of money into such “ugly” ads?
Because they work.
Because well-written copy sells products and services.
And this holds true today – in 2021 (and beyond) – no matter what anyone tries to tell you.
Importance of Copywriting In Advertising:
If your copy is good enough, in that it grips your prospect and reads like a page in their diary, you will gain traction.
Your prospect will click on your ad, read your sales page, and click Buy Now.
But you need to make sure you’re hitting the right “emotional hot buttons” with your copy. You need to identify and agitate your prospect’s most burning pains – for which your product is a solution.
For example:
Let’s suppose you sell Facebook Ads management as a service. Your target customer’s problem might be: wasting money on ads without getting results.
Your copywriting should speak to this pain point head-on.
For example, you could say: “Stop Wasting Away Your Budget On Ads That Don’t Convert”. If you’re experiencing this pain as a reader – then this piece of copy would likely get your attention.
Then to agitate the reader’s problem even further (to create desire for your solution)…
You could tell a story about spending thousands on ads and getting nothing in return. Narrate the whole story and let your reader experience that pain.
Then all you need to do is mention your solution and – if you’ve written your copy well – the product should sell itself.