I’m about to share some secret sauce with you.
If you struggle to describe the benefits of your info-product in a way that feels valuable…
Then here’s a tip to make your abstract offer more concrete:
Include specific page number or timestamp “references” in your copy. Let me explain.
Suppose you’re typing up bullets to promote a book.
Instead of saying…
“You will learn about XYZ.”
Try saying…
“You will learn about XYZ (page 9).”
Or suppose you’re promoting a video training inside your membership community.
Instead of saying…
“In this video, you’ll discover the biggest myth about being a creator.”
Try saying…
“In this video – at 3:37 – you’ll discover the biggest myth about being a creator.”
See how that small tweak brings the perceived value to life? It makes the info feel more compelling and dramatic. It increases curiosity.
I learned this technique from Gary Halbert. Apply it to your copy and I bet you’ll see more responses.