Instead of offering a limited-time discount…
Have you considered offering a limited-time BONUS?
For example, instead of saying: “Get 25% off [COURSE X] if you buy before [DEADLINE].”
…you might say: “Grab [COURSE X] before [DEADLINE] and get a FREE copy of [COURSE Y]!”
Both strategies work. But the latter avoids potentially cheapening your brand by running a discount.
Dylan Bridger
P.S. Sometimes you don’t need a discount or a bonus…
Sometimes you just need to show up and link to your products… like this: