When I take on new clients, they usually know “the money’s in the list”…
But – for some reason – the money’s not in THEIR list.
Sound familiar? If so, here are 4 common reasons why your email marketing is not working:
1. You’re unclear on WHO you’re targeting with your emails.
Copywriting 101: your messaging needs to tightly resonate with one persona’s needs and fears.
Get clear on WHO is on your list – and help them get what they want or avoid what they hate.
2. Your OFFER is weak – or needs better positioning.
Your offer is the promise behind your actual product/service.
For example, if your SERVICE is setting up cold email campaigns for PR firms, then your OFFER might be:
“I’ll bring you 2 qualified calls for your PR firm in the next 30 days… Or I’ll pay YOU $1,000 for wasting your time.”
(Pro tip: your offer is more important than your copy… build offers that people actually want to say “yes” to, and your life as a marketer gets a million times easier.)
3. You’re not emailing OFTEN enough.
More emails = more money. Full stop.
If you’re not sending at LEAST one email per week, you’re doomed.
For a variety of reasons, but the simplest of which being pure, boring math:
If you only email once a month, you only have one chance to make a sale per month. But if you email once a week, you have 4 chances to make a sale per month. Etc…
4. You’re not ASKING for the sale in (almost) every email.
There is no shame in asking for a sale if your offer benefits your reader.
So you should ask for the sale in (almost) every email (yes, there are exceptions…).
Here’s a real-time example of how you might ask for the sale…. 👀👇
Email marketing not working? Here’s an easy solution:
If you resonated with any of the points above, and you’ve been on the fence about applying for my 1-on-1 coaching program…
Then I’m looking for one more applicant – before the price goes up (by more than 50%). 4 people have registered since I launched the program a couple weeks ago.
So, do you want me to teach you how to use email to grow your business? (Or grow your clients’ businesses?)
In 30 days, you’ll walk away with:
• A killer welcome sequence written (I’ll even do the outlining and critiquing FOR you).
• Clarity on how to write emails that sell (without running discounts or annoying your list).
• How to create a promotional or launch sequence that exceeds your wildest expectations… (You get the same playbook I used to help Justin Moore make $19k in 5 days during the launch of his brand new course.)
• A deep-dive into your OFFER and how to best present it (to maximize sales).
• And much, much more…
Click here if you’re interested.
Thanks,
Dylan