If you don’t know how to create urgency in your marketing or sales processes, then your prospects will say, “maybe later,”…
…until later becomes NEVER – and you lose the sale.
Give me 30 seconds and I’ll show you 6 ways to create urgency in your marketing and get someone to buy NOW (versus never):
In this article, you’ll learn:
6 urgency triggers to spark more sales
But a word of caution: Don’t overuse or abuse these tactics.
Fake or pushy urgency DAMAGES your brand by eroding your fans’ trust in you…
But used tastefully, urgency drives action. Let’s dive in:
URGENCY TRIGGER #1: “Price increases after X date.”
This type of marketing urgency is great for:
• New product launches (e.g., “early bird pricing”)
• Upcoming price increases on an existing product or service
How to use this tip to create urgency without being pushy:
• Doing this too often might cheapen your brand
• Make sure you ACTUALLY increase the price after X date
URGENCY TRIGGER #2: “I only take on Y clients per month. 1 spot left.”
This type of urgency is great for:
• Service-based businesses (consultants, freelancers…)
• If you want to avoid discounting
How to create urgency in sales without being pushy:
• Make sure you ACTUALLY only have 1 spot left
• Justify WHY you only take on Y clients
URGENCY TRIGGER #3: Create a waitlist.
“I have a one-month waitlist. Book now to claim your spot.”
This sense of urgency is great for:
• Service-based businesses
• Brick & mortar businesses (clinics, spas, etc.)
• Limited edition / frequently out-of-stock products
Why this tip is so great for generating urgency:
This technique is especially powerful because it implies social proof.
That is,
By saying you have a waitlist,
You’re tapping into similar psychology as a nightclub or restaurant with a long line-up outside. (It generates DESIRE!)
Moving on…
URGENCY TRIGGER #4: “Order before Z date and get a FREE bonus.”
When to use this urgency-generating strategy in sales:
• It works if you run ANY type of business (online, offline, and niche-agnostic).
• If you can’t claim scarcity (e.g., you’re selling an e-book)… And you don’t want to discount.. But you want a BURST of sales.
How to use a time-fused bonus to create non-pushy urgency:
Bonus = ANYTHING of value to sweeten the deal.
It could be…
• A free e-book
• A webinar
• A checklist
• A report
• A complimentary or heavily-discounted service
• Or anything else that your ideal buyer would want!
URGENCY TRIGGER #5: “I’m retiring this offer for good… Buy now or never.”
This type of urgency is great for:
• ANY business
How to use this urgency-boosting sales technique:
• If you’re retiring an offer, you might as well run a deadline-based promotion to retire it!
• Best part? You don’t need a discount OR bonus to use this technique.
URGENCY TRIGGER #6: “Get X% off today only.”
Otherwise known as a flash sale.
This type of urgency is great for:
• ANY business that is comfortable running discounts / flash sales.
How to use this urgency-generating strategy in your marketing:
• This is your standard “discount” promo.
• It works well, but it comes at a cost. You forego margin AND set a precedent for price slashing.
TL;DR
6 urgency triggers to make more sales:
1. Price increases after X date.
2. I only take on Y clients per month.
3. There’s a waitlist. Book now to claim your spot.
4. Order before Z date and get a FREE bonus.
5. I’m retiring this offer for good…
6. Get X% off today.
There you have it:
How to create urgency in marketing to knock prospects off the fence and close more sales.
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