If you’re wondering what the best email service provider is, then here’s my two cents:
• Use ConvertKit if you’re a coach, personal brand, or course creator
• Use Klaviyo if you’re an e-com shop
But here’s a mini-rant with even more of my two cents….
Don’t overthink which software you’re gonna use. In my experience, it’s easy to use software selection as a form of procrastination in disguise.
The truth is: your email software kinda matters, sure. (For example, Klaviyo seamlessly pulls data from your Shopify product feed – which is pretty critical if you want to send product-specific abandoned cart emails with ease.)
But your email strategy and the actual emails you write are FAR more important than the software you use.
At the end of the day, your subscribers are gonna resonate with and buy from your emails because of you and your messaging… NOT because your emails were sent via MailChimp versus ConvertKit.
And if you want to learn how to craft emails that move the needle – in 30 minutes or less – then I invite you to check out my brand new tool, 30-Minute Emails. It’s a simple template for how I write all my emails!
⇒ Learn how to write simple, fun emails in 30 mins or less.
Talk soon,
Dylan