Hey, I’m typing this email on a flight from Toronto to Tampa.
Bout to kick off a 10-day family vacation. Looking forward to soaking up the sun. 🌞
Anyway, today I want to share with you 3 quick lessons from an email that produced $30,698.09.
I’m referring to the following email, which I wrote and sent out for a client:
One thing you might notice in the screenshot is how FEW people opened, clicked, and bought from this email.
An important observation indeed…
- 27 people opened
- 7 people clicked
- 4 people bought
Which begs the question:
“What’s the secret to pulling big numbers out of small lists?”
A few tips:
1. If possible, sell to buyers.
In *MOST* cases (yes, there are exceptions to this rule), it’s easier to sell something to a customer than it is to a non-buyer. So, isolate customers from prospects in your email list – and pay special attention to the former.
2. Depending on your offering, don’t be afraid to simply sell MORE of what you’ve already sold.
Of course, this doesn’t apply to all situations… But if someone has already bought Thing A, that’s a pretty reliable signal that they might be interested in buying more of Thing A (or something similar to Thing A).
(Hint hint: that’s what I did in the email pictured above… The general pitch is: “Hey you’ve already bought ______. Want some more?”)
3. Optimize your offer and list quality even more than your emails.
Don’t get me wrong: great emails help move the needle.
But the best emails in the world won’t save an average offer – or a great offer that’s presented to a low-quality list.
The truth is?
If I showed you the email I sent out above (which I will NOT do because of client confidentiality), you’d laugh at me. It’s simple. It’s short. It’s not flashy.
But it presents a great product to a great, strategically curated segment of my client’s email list.
And the results speak for themselves.
Okay, the plane just landed so I gotta go. I’ll probably send this out tomorrow when I get settled in.
Talk soon!
Dylan
P.S. If you want to hire me to help you get better results from your emails, just hit reply and let me know.
My earliest availability for any new projects is the week of May 29th. Would love to hear from you.